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	<title>Pete Herron &#187; work</title>
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	<link>http://www.peteherron.com/blog</link>
	<description>Creative Media, Advertising, and Film</description>
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		<title>Bruno Mars + Popchips</title>
		<link>http://www.peteherron.com/blog/2011/06/02/bruno-mars-popchips/</link>
		<comments>http://www.peteherron.com/blog/2011/06/02/bruno-mars-popchips/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 21:18:25 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Bruno Mars]]></category>
		<category><![CDATA[Popchips]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=653</guid>
		<description><![CDATA[Popchips teamed up with Bruno Mars &#8211; and Kris and I were there to document three of his shows: Camden, NYC, and Boston. Above is our 90 second sizzle reel, and below are a few photos of the great people we met!]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/24371252?title=0&amp;byline=0&amp;portrait=0" width="580" height="326" frameborder="0"></iframe><br />
Popchips teamed up with Bruno Mars &#8211; and Kris and I were there to document three of his shows: Camden, NYC, and Boston.  Above is our 90 second sizzle reel, and below are a few photos of the great people we met!<br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-8.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-8.jpg" alt="" title="Popchips 8" width="450" height="" class="alignnone size-medium wp-image-2742" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-2.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-2.jpg" alt="" title="Popchips 2" width="450" height="" class="alignnone size-medium wp-image-2741" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_1-1.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_1-1.jpg" alt="" title="Popchips_1 1" width="450" height="" class="alignnone size-medium wp-image-2740" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_1-3.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_1-3.jpg" alt="" title="Popchips_1 3" width="450" height="" class="alignnone size-medium wp-image-2739" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-10.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-10.jpg" alt="" title="Popchips 10" width="450" height="" class="alignnone size-medium wp-image-2738" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-9.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-9.jpg" alt="" title="Popchips 9" width="450" height="" class="alignnone size-medium wp-image-2744" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_01-3.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_01-3.jpg" alt="" title="Popchips_01 3" width="450" height="" class="alignnone size-medium wp-image-2749" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_01-2.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_01-2.jpg" alt="" title="Popchips_01 2" width="450" height="" class="alignnone size-medium wp-image-2748" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_01-1.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips_01-1.jpg" alt="" title="Popchips_01 1" width="450" height="" class="alignnone size-medium wp-image-2747" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-6.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-6.jpg" alt="" title="Popchips 6" width="450" height="" class="alignnone size-medium wp-image-2737" /></a><br />
<a href="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-11.jpg"><img src="http://www.krisvan.com/wp-content/uploads/2011/06/Popchips-11.jpg" alt="" title="Popchips 11" width="450" height="" class="alignnone size-medium wp-image-2745" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trevor Trailer Part II</title>
		<link>http://www.peteherron.com/blog/2011/05/27/trevor-trailer-part-ii/</link>
		<comments>http://www.peteherron.com/blog/2011/05/27/trevor-trailer-part-ii/#comments</comments>
		<pubDate>Sat, 28 May 2011 03:30:54 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[Trailer]]></category>
		<category><![CDATA[Trevor Durham]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=686</guid>
		<description><![CDATA[Here is the latest project Kris and I have been working on with our friend Trevor Durham. You can see the first trailer here. For these interviews we went to San Francisco, CA, Palo Alto, CA, Scottsdale, AZ, and Nashville, TN &#8211; meeting wonderful people along the way!]]></description>
			<content:encoded><![CDATA[<p>Here is the latest project <a href="http://www.krisvan.com/">Kris</a> and I have been working on with our friend <a href="http://thirdhandglobal.com/">Trevor Durham</a>.  You can see the first trailer <a href="http://www.peteherron.com/blog/2011/04/25/trevor/">here</a>.<br />
<iframe src="http://player.vimeo.com/video/24282155?title=0&amp;byline=0&amp;portrait=0" width="620" height="349" frameborder="0"></iframe><br />
For these interviews we went to San Francisco, CA, Palo Alto, CA, Scottsdale, AZ, and Nashville, TN &#8211; meeting wonderful people along the way!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trevor</title>
		<link>http://www.peteherron.com/blog/2011/04/25/trevor/</link>
		<comments>http://www.peteherron.com/blog/2011/04/25/trevor/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 03:34:22 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Trailer]]></category>
		<category><![CDATA[Trevor Durham]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=687</guid>
		<description><![CDATA[One of our projects at the moment is for our friend Trevor Durham. He is a world-wide connector, and person of tremendous generosity. With him we have been traveling the country meeting and interviewing the most fascinating people that he is connected to. Eventually these videos will be posted on Trev&#8217;s website. For the mean [...]]]></description>
			<content:encoded><![CDATA[<p>One of our projects at the moment is for our friend Trevor Durham.  He is a world-wide connector, and person of tremendous generosity.  With him we have been traveling the country meeting and interviewing the most fascinating people that he is connected to.  Eventually these videos will be posted on Trev&#8217;s website.  For the mean time, we have created a short trailer with some of our early interviews.</p>
<p><iframe src="http://player.vimeo.com/video/20946463?title=0&amp;byline=0&amp;portrait=0" width="620" height="349" frameborder="0"></iframe></p>
<p>More to come soon!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Lunar Eclipse 2010 Recap</title>
		<link>http://www.peteherron.com/blog/2010/12/22/lunar-eclipse-2010-recap/</link>
		<comments>http://www.peteherron.com/blog/2010/12/22/lunar-eclipse-2010-recap/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 20:36:16 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=552</guid>
		<description><![CDATA[Below you&#8217;ll find a timelapse of the Total Lunar Eclipse on December 21, 2010 (Winter Solstice). The video was recorded with a still camera on a rotating telescope mount, and all the movements and exposures were smoothed out in post. December 21, 2010 Immediately after uploading, it was posted on hundreds of blogs. Below you [...]]]></description>
			<content:encoded><![CDATA[<p>Below you&#8217;ll find a timelapse of the Total Lunar Eclipse on December 21, 2010 (Winter Solstice). The video was recorded with a still camera on a rotating telescope mount, and all the movements and exposures were smoothed out in post.</p>
<p>December 21, 2010<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="634" height="381" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Vw960Bmc8uY?fs=1&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="634" height="381" src="http://www.youtube.com/v/Vw960Bmc8uY?fs=1&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Immediately after uploading, it was posted on hundreds of blogs. Below you can find two articles that it appeared in, both of which are great articles. Big thanks to <a href="http://huffingtonpost.com">The Huffington Post</a> and <a href="http://hcnonline.com">HCNonline</a> for sharing my lunar eclipse videos!</p>
<p><a href="http://www.huffingtonpost.com/2010/12/21/lunar-eclipse-2010-live-s_n_799517.html">http://www.huffingtonpost.com/2010/12/21/lunar-eclipse-2010-live-s_n_799517.html</a></p>
<p><a href="http://www.hcnonline.com/champions/news/article_6a6e133a-0d4a-11e0-9ecf-001cc4c03286.html">http://www.hcnonline.com/champions/news/article_6a6e133a-0d4a-11e0-9ecf-001cc4c03286.html</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bud Light &#8211; Balloon Bud</title>
		<link>http://www.peteherron.com/blog/2010/07/13/bud-light-balloon-bud/</link>
		<comments>http://www.peteherron.com/blog/2010/07/13/bud-light-balloon-bud/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:16:19 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[feature]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=532</guid>
		<description><![CDATA[Advertisement created for Bud Light film competition in Cannes. 2010. Spoof of the &#8220;Balloon Boy&#8221; hoax.]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="349"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12663032&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12663032&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="620" height="349"></embed></object></p>
<p>Advertisement created for Bud Light film competition in Cannes. 2010. Spoof of the &#8220;Balloon Boy&#8221; hoax.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Coke Zero &#8211; Office Adventure</title>
		<link>http://www.peteherron.com/blog/2010/07/13/coke-zero-office-adventure/</link>
		<comments>http://www.peteherron.com/blog/2010/07/13/coke-zero-office-adventure/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:15:42 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[feature]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=530</guid>
		<description><![CDATA[Advertisement created for Coke Zero film competition. Cannes Lions Advertising Festival. 2010.]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="349"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12674485&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12674485&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="620" height="349"></embed></object></p>
<p>Advertisement created for Coke Zero film competition. Cannes Lions Advertising Festival. 2010.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>AT&amp;T &#8211; Through and Through</title>
		<link>http://www.peteherron.com/blog/2010/07/13/att-through-and-through/</link>
		<comments>http://www.peteherron.com/blog/2010/07/13/att-through-and-through/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:09:42 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[feature]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=525</guid>
		<description><![CDATA[Advertisement created for AT&#038;T film competition. 1st Place &#8211; Cannes Lions Advertising Festival. 2010.]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="349"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12662662&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12662662&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="620" height="349"></embed></object></p>
<p>Advertisement created for AT&#038;T film competition. 1st Place &#8211; Cannes Lions Advertising Festival. 2010.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Chex Mix Ad</title>
		<link>http://www.peteherron.com/blog/2010/05/07/chex-mix-ad/</link>
		<comments>http://www.peteherron.com/blog/2010/05/07/chex-mix-ad/#comments</comments>
		<pubDate>Fri, 07 May 2010 18:36:14 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[feature]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=437</guid>
		<description><![CDATA[Advertisement created for Chex Mix film competition. 1st Place. Aired at Tribeca Film Festival. 2010. Description: Chex Mix should be the go-to snack for Mom&#8217;s when entertaining &#8211; not only because of the wide variety of flavors and textures, but also the ability to create endless combinations to suit each occasion. Our vision shows Chex [...]]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="349"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12661925&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12661925&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="620" height="349"></embed></object></p>
<p>Advertisement created for Chex Mix film competition. 1st Place. Aired at Tribeca Film Festival. 2010.</p>
<p><strong>Description:</strong> Chex Mix should be the go-to snack for Mom&#8217;s when entertaining &#8211; not only because of the wide variety of flavors and textures, but also the ability to create endless combinations to suit each occasion.  Our vision shows Chex Mix through the seasons; being served at a Birthday Party, Christmas day, Halloween, and at a Super Bowl party.  There is already a variety in each bag, but emphasizing that Chex Mix can have a different &#8220;personality&#8221; for each holiday sets it apart from an average bag of chips.  Inspire people to get creative with Chex Mix!</p>
<p>This ad can be translated into any kind of media, for example, print would require a photo of an event or holiday, or any kind of get-together with Chex Mix being served in a way that suits the occasion.  </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>AT&amp;T &#8211; Here, There, Everywhere Ad</title>
		<link>http://www.peteherron.com/blog/2010/05/07/att-here-there-everywhere-ad/</link>
		<comments>http://www.peteherron.com/blog/2010/05/07/att-here-there-everywhere-ad/#comments</comments>
		<pubDate>Fri, 07 May 2010 18:35:36 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[feature]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=453</guid>
		<description><![CDATA[Description: AT&#038;T represents the endless possibilities your phone has to offer which keeps you connected to the world. During your morning commute you can view your appointments for the day, receive a photo of your son eating breakfast, check the weather forecast, tweet about your surroundings, and add old friends to your Facebook page. AT&#038;T [...]]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="349"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=12661548&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=12661548&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="620" height="349"></embed></object></p>
<p><strong>Description:</strong> AT&#038;T represents the endless possibilities your phone has to offer which keeps you connected to the world.  During your morning commute you can view your appointments for the day, receive a photo of your son eating breakfast, check the weather forecast, tweet about your surroundings, and add old friends to your Facebook page.  AT&#038;T keeps you connected Here, There, and Everywhere, with America&#8217;s Fastest 3G Network.</p>
]]></content:encoded>
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		<title>Best Buy &#8211; The Sharing Generation Ad</title>
		<link>http://www.peteherron.com/blog/2010/05/07/best-buy-the-sharing-generation-ad/</link>
		<comments>http://www.peteherron.com/blog/2010/05/07/best-buy-the-sharing-generation-ad/#comments</comments>
		<pubDate>Fri, 07 May 2010 18:34:44 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[feature]]></category>
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		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.peteherron.com/blog/?p=451</guid>
		<description><![CDATA[Description: We are the sharing generation. We know that a smile can change your mood, your mind, the world. We have a thousand ways to say hello, I care, I love you. We stay connected by the magic of technology, but we are bonded by the joy we share together.]]></description>
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<p><strong>Description:</strong> We are the sharing generation. We know that a smile can change your mood, your mind, the world. We have a thousand ways to say hello, I care, I love you. We stay connected by the magic of technology, but we are bonded by the joy we share together.</p>
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