Advertisement created for Bud Light film competition in Cannes. 2010. Spoof of the “Balloon Boy” hoax.

Advertisement created for Coke Zero film competition. Cannes Lions Advertising Festival. 2010.

Advertisement created for AT&T film competition. 1st Place – Cannes Lions Advertising Festival. 2010.

Advertisement created for Chex Mix film competition. 1st Place. Aired at Tribeca Film Festival. 2010.

Description: Chex Mix should be the go-to snack for Mom’s when entertaining – not only because of the wide variety of flavors and textures, but also the ability to create endless combinations to suit each occasion. Our vision shows Chex Mix through the seasons; being served at a Birthday Party, Christmas day, Halloween, and at a Super Bowl party. There is already a variety in each bag, but emphasizing that Chex Mix can have a different “personality” for each holiday sets it apart from an average bag of chips. Inspire people to get creative with Chex Mix!

This ad can be translated into any kind of media, for example, print would require a photo of an event or holiday, or any kind of get-together with Chex Mix being served in a way that suits the occasion.

Description: AT&T represents the endless possibilities your phone has to offer which keeps you connected to the world. During your morning commute you can view your appointments for the day, receive a photo of your son eating breakfast, check the weather forecast, tweet about your surroundings, and add old friends to your Facebook page. AT&T keeps you connected Here, There, and Everywhere, with America’s Fastest 3G Network.

Description: We are the sharing generation. We know that a smile can change your mood, your mind, the world. We have a thousand ways to say hello, I care, I love you. We stay connected by the magic of technology, but we are bonded by the joy we share together.

Description: Experiencing aches and pains as you age can hold you back from doing what you love. Our visions is an ad that shows how Voltaren can keep consumers actively engaged in their lives. In this ad we meet an older gentleman with a passion for learning and playing music – and sharing it with others. When he begins experiencing aches and pains, Voltaren allows him to continue doing what he loves.

This type of personal profile can be easily translated into various types of media: in print, a photo of the gentleman playing his fiddle would be accompanied by a quotation: “My aches and pains aren’t holding me back anymore”; in radio, a “testimonial”; on the web, a series of profile “pages” or blogs with video, text, and photos.

Description: Anyone can get Athletes Foot and frankly, it’s no big whoop!
By using humor, our vision is an ad for Lamisil that breaks down the common misperceptions and embarrassment that are often associated with this condition. Lamisil makes it easy to “stop to itch” in just one week and consumers should be encouraged to purchase and use Lamisil instead of worrying about a condition that really is “No big whoop!”

We envision a series of ads focused around a different comedic character, with the same familiar “narrator” encouraging them (and consumers) to treat their Athletes foot and not sweat the small stuff.

Description: Our ad asks the question: What if Sarah was able to see the women she is positively affecting by purchasing a brand with a Seven Bar logo? Sarah represents the general consumer. We wanted to visually demonstrate how Seven Bar serves as the liaison between the brand, the consumer, and the woman in need of micro-finance to start her business. We chose a practical product (cereal) and incorporated the Seven Bar ladder symbol which acted as a button that when pressed proved to not be an ordinary box of cereal, but one that is serving a great purpose. This ad has the ability to show brands the impact the Seven Bar logo will have, and that consumers will be consciously aware of the goodness that comes out of the ladder symbol. In the end, Seven Bar provides a better future for everyone.

Description: This ad specifically focuses on Best Buy’s Greener Together program, responsible for recycling electronics properly and, in turn, helping the environment in positive ways. 15-year-old Greg understands the value of preserving our earth through recycling. So, join us in the movement, de-clutter your home, and recycle your old electronics!