Description: Experiencing aches and pains as you age can hold you back from doing what you love. Our visions is an ad that shows how Voltaren can keep consumers actively engaged in their lives. In this ad we meet an older gentleman with a passion for learning and playing music – and sharing it with others. When he begins experiencing aches and pains, Voltaren allows him to continue doing what he loves.
This type of personal profile can be easily translated into various types of media: in print, a photo of the gentleman playing his fiddle would be accompanied by a quotation: “My aches and pains aren’t holding me back anymore”; in radio, a “testimonial”; on the web, a series of profile “pages” or blogs with video, text, and photos.