Description: Our ad asks the question: What if Sarah was able to see the women she is positively affecting by purchasing a brand with a Seven Bar logo? Sarah represents the general consumer. We wanted to visually demonstrate how Seven Bar serves as the liaison between the brand, the consumer, and the woman in need of micro-finance to start her business. We chose a practical product (cereal) and incorporated the Seven Bar ladder symbol which acted as a button that when pressed proved to not be an ordinary box of cereal, but one that is serving a great purpose. This ad has the ability to show brands the impact the Seven Bar logo will have, and that consumers will be consciously aware of the goodness that comes out of the ladder symbol. In the end, Seven Bar provides a better future for everyone.