Description: Anyone can get Athletes Foot and frankly, it’s no big whoop!
By using humor, our vision is an ad for Lamisil that breaks down the common misperceptions and embarrassment that are often associated with this condition. Lamisil makes it easy to “stop to itch” in just one week and consumers should be encouraged to purchase and use Lamisil instead of worrying about a condition that really is “No big whoop!”
We envision a series of ads focused around a different comedic character, with the same familiar “narrator” encouraging them (and consumers) to treat their Athletes foot and not sweat the small stuff.