Advertisement created for Chex Mix film competition. 1st Place. Aired at Tribeca Film Festival. 2010.
Description: Chex Mix should be the go-to snack for Mom’s when entertaining – not only because of the wide variety of flavors and textures, but also the ability to create endless combinations to suit each occasion. Our vision shows Chex Mix through the seasons; being served at a Birthday Party, Christmas day, Halloween, and at a Super Bowl party. There is already a variety in each bag, but emphasizing that Chex Mix can have a different “personality” for each holiday sets it apart from an average bag of chips. Inspire people to get creative with Chex Mix!
This ad can be translated into any kind of media, for example, print would require a photo of an event or holiday, or any kind of get-together with Chex Mix being served in a way that suits the occasion.